How to Get Clients: Focus on Bid and Tender Writing

Getting new clients is a challenge for many health and social care providers. One of the best ways to win more business today is by bidding for contracts through tenders. Here’s a simple, practical guide to help you get started and improve your chances of success.

What Is a Tender?
A tender is a formal process where organisations (like councils, the NHS, or private companies) invite businesses to submit offers to provide specific services or products. If your bid is chosen, you win the contract and gain a new client.

Why does Bidding Works?
Winning a tender can mean steady work, longer contracts, and more credibility for your business. It’s a fair and open way to compete for clients, especially in health and social care.

Steps to Successful Tender Writing

  1. Find the Right Opportunities
    Search for tenders on platforms like Contracts Finder, Proactis, NHS Supply Chain, and Supply2Gov.
    Check if the contract matches your services and capacity before investing time in writing a bid.
  2. Read the Tender Documents Carefully
    Study all instructions and requirements. Make sure you understand what the buyer wants and any rules you must follow.
  3. Prepare Your Evidence
    Collect proof of your experience, such as case studies, testimonials, and certificates. Buyers want to see that you can deliver what you promise.
  4. Write a Clear and Structured Bid
  • Follow the structure given in the tender documents.
  • Answer every question directly and clearly—don’t add extra information they didn’t ask for.
  • Use simple language and avoid jargon.

Show How You Add Value
Explain what makes your service different or better. Highlight your strengths and how you meet the buyer’s needs.

Check and Submit on Time
Proofread your bid and double-check all documents.

    Make sure you submit before the deadline, late bids are usually disqualified.

    Tips for Success
    ✅Only bid for contracts you are eligible for and can realistically deliver.
    ✅Keep your answers concise and focused.
    ✅Use real examples to back up your claims.
    ✅Stay organised, keep a folder with your key documents ready for each bid.

    Need Help?
    If you’re new to tender writing or want to boost your chances, consider getting expert support. Our verified supplier, Care Quality Support specialises in crafting winning tender submissions and can help with every step from finding tenders to writing strong bids.

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